To launch PEEPS’ first year-round product, PEEPS MINIS, we needed a campaign that could expand the brand’s presence beyond Easter―and as it turns out, there is a unique holiday for every day of the year.
To bring the campaign to life, I created over 365 illustrations (and then some!) to celebrate every holiday ever invented.
PEEPS MINIS for Halloween
According to the Clios, PEEPS MINIS "won Halloween" with these illustrations. (Thanks, Clios! I thought so too.)
PEEPS MINIS impersonate celebrities for Social Media Day. Can you guess them all?
PEEPS MINIS take on the World Cup! Don't cry for me, Argentina. It was a vallient effort.