Art Direction for Frozen Meet My Family Holiday Campaign for 2015
1.3 million views | 3.7 million impressions
Part of the incredible power of Frozen is that the characters form a strong bond that transcends the individual. Two sisters, a reindeer, a snowman and a band of mischief-making Snowgies come together to form an unlikely family. They may not be perfect, but they have each other. And that’s a beautiful thing.
This idea presents the Frozen family as an animated extension of the modern family - a group that includes both traditional and nontraditional faces. The appeal is that no matter how your family members look, act, or express themselves, they’re still YOUR family. And during the craziness of the holiday season, it’s important to remember that “family is the best gift of all.”
TV SPOT: Disney's Frozen, "Catch You When You Fall"
To promote awareness of the campaign and fan participation, we encouraged families to send us their "awkward family photos"